We know the hospitality industry through and through—its unique array of market segments, its sensitivities to economic and social changes, and its ever-changing relationship with digital and other media. And our customized discovery process ensures we will get to know your company equally well.
First, we listen. We gather a 360-degree understanding of your priorities, needs, and budget, and make sure your objectives and your major stakeholders are aligned. Our goal is to provide integrated advertising solutions perfectly responsive to your needs.
Then, we research. We develop a complete, fresh understanding of internal and external forces on the industry and on your market.
Then, we synthesize and iterate. We prepare a proposal outlining recommended strategies and meet with you to review it. After any needed adjustments or further research, we drill down with a multi-pronged tactical plan for implementing those strategies.
Finally, we execute, implement, and revisit. We develop integrated creative and the media components in the service of your brand and objectives. Throughout the campaign, we meet regularly with you to check in on timing and execution, to review and analyze response, and to make adjustments where needed.